https://chelseaword.com/work daily 1.0 2025-04-17 https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596857834912-FQCKPOOG32DX0E696SQX/Hairoglyphics_Sign_Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596951466238-9PGJ3DGEDWA0LQH2P36X/6-1.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597012990816-KHQT8ZRLQ2LF9DPW834G/Donut29+%28Extras%29.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597020013548-KCZ2KGL7U2XBG8O557EM/chickenCU.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597123592231-41S0VDHZBQIQDOT8U0L8/Graze%28cover%29.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1598323197240-PPM6ETFNY8MMDOK44TXZ/17239_0000_N24.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599098118254-6E9BJ41TW4RLNTMNQGS2/R_200902_N3_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603775506296-RF673DDRCA6D345MD3W0/Badseed-Flower-Cup-Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1634664530926-HFRAU8LVIIG3RELDVFT9/atlantic%28detail1%29.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/fe30839c-c981-4a47-ace5-411e36dbeb9f/AttuneUnplugged_02.07.23_Social_Opt1.png Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596857996276-3S3KIFJOI6CDD74EJ2UB/Hairoglyphics_marks_2.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596945620882-6QFCZ8D7EJCSMXVJJ3YI/Hairoglyphics-ImageMark-VariousColors.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596830792948-8AAQ40H7NTDVZ70FTGVJ/Hairoglyphics-research.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596780922827-5SJT61UBZ7V6SIE18IMZ/Hairoglyphics-sketches.jpg Work When coming up with ideas for the image mark, I first wrote down words that came to mind with I thought of Egypt. I then wrote down another set of words when thinking of a salon. After compiling my list, I drew out a matrix — the x-axis consisting of “Egyptian objects”, the y-axis “salon objects”. My goal was to come up with a mark that represented both Egyptian luxury and a salon feel. Creating a matrix was super helpful when combining objects/ideas together that I normally wouldn’t think of! In the end, I merged The Eye of Horus with that of the handle on a pair of hair cutting scissors. See above for some of my initial sketches. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596830924218-IXN6SX8X8KEPG0AGXWVZ/logotypesketches.jpeg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596830983006-DDP5TBA9QAH9YL3LWZ4Y/logotype1.jpeg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596833776760-VGJ2IOW0RVI2RC2XFBZD/Hairoglyphics_marks_4.jpg Work After researching ancient Egyptian hieroglyphs and learning more about the formation of the symbolic writing system, I morphed together Egyptian logograms with simple pictographs depicting common items you’d find in a salon. A geometric and modern type was constructed to illustrate the clean and luxurious salon. This logotype is used as a secondary logo for the salon. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596824491180-MN57SGVPOXBK0S4K7HAH/Hairoglyphics_stationerymockup.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596826482694-8372XEQ33TPLMSR5ADTS/hairoglyphics_stationery_closeup_RGB.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596824680841-VAA1U4BKH78PTQN41EYY/Hairoglyphics_card_goldedge.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596827277173-FUOSH0BN1BU0JBIB23N1/hairoglyphics-cover-mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596827311354-RRPIPSUK0HTL4O3AQSIL/hairoglyphics-toc-closeup.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1596827284866-5RH3RCYPI8DYX4ILXFMF/hairoglyphics-styleguide-01.jpg Work 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Vinyl cut letters were placed on the diagonal run of the stair. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597985542808-6Z69FG38GVA1OAZY9UD0/LobbyStaircase6.jpg Work Elevation https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599195581755-T4F3L73J2B4VIBTT2VDQ/17239_0000_N18.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961961538-TLQMLQCBX5R9D7G8PEQ8/17239_0000_N28.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597964021032-UFAAAFCC9F8GJ147S5PM/17239_0000_N9.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961446761-H1C22U0F152JS4QIV3NI/17239_0000_N5.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597958978851-33RW8QSY4IC66UEMRG2A/17239_0000_N24.jpg Work The glass manifesto wall has applied red translucent film, making it a feature in the communal space. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961385223-8KIBX68I9ZSN2KNHK71U/17239_0000_N7.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961551892-6Q5CGLJSN3P7F6F8P37H/17239_0000_N12.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597964556313-QZ43ESZ5H30MQ1CIFPKC/17239_0000_N23.jpg Work This raised dimensional quote is featured on the overhead catwalk and is visible from the second level. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961642938-261C0ZIQDVTEDPIHWE65/17239_0000_N17.jpg Work Tone on tone raised quote with feature word in red. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961700001-G5MHHC2HJVH5CFW68I5R/17239_0000_N16.jpg Work The “cat-walk” type cut through was turned into a walking track with a gallery featuring inspiring images of Varsity Brands coaches and student athletes. Markers on the track measure distances in relation to their most popular sports—1.5 laps equal the length of an infield baseball diamond or the length of one football field. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597985231136-0GHQLMJCZC6H41K2P5WK/17239_0000_N26.jpg Work The space was activated to encourage movement and fitness among Varsity Brands employees. Energetic areas to take a break, get active, and even catch up with colleagues over a fast-paced game of ping pong were created—a more purposeful take on the popular office amenity. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599097170314-Y10V5JL9QQ16HB8M6BFO/R_200902_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599097319315-LVTJWNBDL7AKL89JN8VN/R_200902_N7_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599097676117-PDJAO3FDEAVN5M2TPSIA/R_200902_N14_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599097638434-Y4V8STVA5NNP797S2JT4/R_200902_N16_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599097146930-RI0ISYHXOH2QIT266GY4/R_200902_N2_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599097447826-9O5ML2NCM2211Q6YOYD8/R_200902_N9_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599097578584-A8GRP7JKRRSO7PGANPUI/R_200902_N10_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599097814133-46JFX4QADYUZJ3FU8P47/R_200902_N12_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599097418899-OM6LYEPC695BGPT2MAU4/R_200902_N8_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599097545610-DSSVC2ALQW45PAZAYZLZ/R_200902_N4_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599197296295-CFUFTQ4XWDYOJEO2S944/R_200902_N5_medium.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603773860420-83638U0U1ZE05UICWRKQ/Badseed-Flower-Cup-Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603773837012-LON3O2WUPTTN7IJVVQWX/Badseed-shirt-scene.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603775030815-DEKRLBCJN9U4EC85VCHJ/badseed_shirtsmockup_rgb.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603773880575-UXID7JEBYB1UU6MLROG1/BadSeed-Pin--Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603773960922-2R5XC0BM1MHPG844A3VU/Badseed-laptop-stickers-mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603774059463-KW0OE8LKEX8E1D19V712/Badseed-coaster-mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603775101243-N0S962SCDZIQ0YOKZ9IE/Badseed-tote-mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603774000970-HNMY2CIH3RJQB5JLNAUB/Badseed-notebook-Mockup2.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603775351309-OYXAH9YOW2364YC1GEYW/DSC_0633.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1603775406816-0UU9FNFORKB45URT3NT5/badseedimages.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1634664207910-9KF9DEC52NCIU5O5TETW/atlantic1.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1634664277456-Q9C9O39C8XGQ06NNCYTP/atlanticmockup2%28edit%29.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1634664328277-N1O6KYG0BPI2MSE89PR4/atlantic%28detail2%29.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1634664360013-S3KPCGOXF35CEG5AH0O9/atlantic%28detail1%29.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1598322387253-E52FBQGGM4KLDJKI36NO/Maxim_Lobby+3.JPG Work Before https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1598322155224-R0BGGQEVZVI47UC9KOHV/17239_0000_N11.jpg Work After https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961772234-KA2YHQE108XWPD7JVGO7/17239_0000_N19.jpg Work I had the responsibility of creating the stair wall graphic, spanning the height of three floors. Vinyl cut letters were placed on the diagonal run of the stair. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597985542808-6Z69FG38GVA1OAZY9UD0/LobbyStaircase6.jpg Work Elevation https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1599195581755-T4F3L73J2B4VIBTT2VDQ/17239_0000_N18.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961961538-TLQMLQCBX5R9D7G8PEQ8/17239_0000_N28.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597964021032-UFAAAFCC9F8GJ147S5PM/17239_0000_N9.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961446761-H1C22U0F152JS4QIV3NI/17239_0000_N5.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597958978851-33RW8QSY4IC66UEMRG2A/17239_0000_N24.jpg Work The glass manifesto wall has applied red translucent film, making it a feature in the communal space. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961385223-8KIBX68I9ZSN2KNHK71U/17239_0000_N7.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961551892-6Q5CGLJSN3P7F6F8P37H/17239_0000_N12.jpg Work https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597964556313-QZ43ESZ5H30MQ1CIFPKC/17239_0000_N23.jpg Work This raised dimensional quote is featured on the overhead catwalk and is visible from the second level. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961642938-261C0ZIQDVTEDPIHWE65/17239_0000_N17.jpg Work Tone on tone raised quote with feature word in red. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597961700001-G5MHHC2HJVH5CFW68I5R/17239_0000_N16.jpg Work The “cat-walk” type cut through was turned into a walking track with a gallery featuring inspiring images of Varsity Brands coaches and student athletes. Markers on the track measure distances in relation to their most popular sports—1.5 laps equal the length of an infield baseball diamond or the length of one football field. https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597985231136-0GHQLMJCZC6H41K2P5WK/17239_0000_N26.jpg Work The space was activated to encourage movement and fitness among Varsity Brands employees. Energetic areas to take a break, get active, and even catch up with colleagues over a fast-paced game of ping pong were created—a more purposeful take on the popular office amenity. https://chelseaword.com/about daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/c15de0fa-fef6-4868-a03d-abdb4c1d6368/IMG_8738.jpeg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://chelseaword.com/graze-snacks-3 daily 0.75 2020-08-20 https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597123592231-41S0VDHZBQIQDOT8U0L8/Graze%28cover%29.jpg Graze Snacks (Copy) https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597125996508-OIT1A2NYX6A8FRZ2YCIU/Graze-Posters-Mockup.jpg Graze Snacks (Copy) https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597123457156-EVXCJ465B1SX3WKCGBLK/Graze%2528detail2%2529.jpg Graze Snacks (Copy) https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597123477758-Y4HT6RZA9S70FK1EHNU0/Graze%28detail3%29.jpg Graze Snacks (Copy) https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597123499991-GQDT4P8OXPUM5PRKJXZH/Graze%28detail4%29.jpg Graze Snacks (Copy) https://images.squarespace-cdn.com/content/v1/5d5b850605cd1e0001376532/1597126477000-7U6BXZD5W7DEWHOEUD2L/GrazeCampaign-CopyCU+copy.jpg Graze Snacks (Copy)