BRD Digital Ads

While at BRD, later acquired by Coinbase, I created a variety of digital ad campaigns designed to make cryptocurrency feel more approachable, engaging, and memorable. Rather than relying on traditional finance imagery, I leaned into playful concepts and custom illustrations to help the brand stand out in a crowded market. One of my favorite projects was a Halloween-themed campaign that transformed crypto education into something fun and approachable through hand-drawn characters, spooky visuals, and lighthearted messaging. Every illustration featured in these ads was drawn by hand, allowing me to create a distinct visual style that felt uniquely BRD while reinforcing the brand's mission of making cryptocurrency accessible to everyone.

Tools used: Figma, Illustrator, Procreate